How to organize e-commerce within a retail company isn’t an easy question to answer.
“E-commerce as a division has been through various stages through the years,” Shop.org Executive Director Vicki Cantrell said during Shop.org’s First Look at Retail’s BIG Show earlier this year. “It has been a separate entity, it’s been integrated (and) even within an organization it could have been a separate business. It’s had quite an evolution.”
The issue is the...
